1) Move Out of Your Back Bedroom
If you are moving from freelancing to running a company then you need to show your potential customers that you are 100 per cent committed to the business, thus allaying their fears that you won’t be around in a few months time. If you can, move from your home workspace to a dedicated office. This doesn’t necessarily mean huge expense but it can instill a great deal of confidence in you from potential clients. Depending on where you are, office space can cost from as little as £130/month ($190) and should also help with your work-life balance. An additional benefit is that it will give you a postal address that you can publish on your stationery and website without revealing your home location.

2) Dress for Business
Now that you’re running a business (for better or worse) you will need to take a look at your appearance. Many may disagree, but personally I think nothing says business more than smart dress. Of course, it’s up to you how you dress but think about it this way. If you want the conversation to centre around your professional skills, don’t wear anything that will steal the conversation away from this. A T-shirt with a witty slogan on it may be just the thing for a night out with your mates, but a lunch with a potential client? Maybe not. Why do anything to stack the odds against your company winning the project?

I am happy to accept that this is a controversial subject and would be very interested to hear your thoughts about this. What works for you? Do customers react to you differently when you are wearing smart dress as opposed to casual? Read more…

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