Today I have interviewed a visual identity designer called Alen Pavlovic, known as type08.com. Alen is a visual identity designer who has his own business in Croatia, but targets a global market. He is widely featured on logopond, and has built up an amazing portfolio of his work over at type08.com.

First off, whats the typical day in the life of Alen Pavlovic?

It’s a bit ‘nasty’ lately because I work almost 16 hours a day. I wake up around 9AM, start my ‘machines’ and start to tangle with the projects. I work whole day til around 4AM next day, with just a couple of short breaks in. I have clients from all over the World and those different times zones simply force you to be reachable almost 24/7. I won’t tell what I do during breaks!

How did you get into this field? Did you study anything?

My father is a product designer. I fell in love with the design probably since I could spell that word. After my education I got Project Manager degree, I studied Project Management on Civil Engineering section of Zagreb University, Croatia.

Why did you choose to go into visual identity building?

I love logo design. As simple as it looks, I think it is probably the hardest area of the all graphic design spectrum. When I started my company Artra 11 years ago (1998) that deals with much more areas like interiors or marketing, few of the initial projects were exactly from the field of visual identity development. I had a vision of working outside my country’s borders so I decided to offer that services to the much bigger ‘global’ market. Read more…

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